Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media | 
 enlarge | Authors: Joseph R Dominick, Barry L Sherman, Fritz J. Messere
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Category: Book
Buy Used: $7.95
New (6) Used (14) from $7.95
Rating:  1 reviews
Media: Paperback
Edition: 4
Pages: 532
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 10 x 8.1 x 0.4
ISBN: 0072904410
Dewey Decimal Number: 384.0973
EAN: 9780072904413
Publication Date: August 17, 1999
Availability: Usually ships in 1-2 business days
Condition: Some pages have a crease. Expedited shipping is not available for this item. Items are mailed via USPS media mail within 2 business days and should arrive 4-14 business days later.
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Product Description
This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.
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| Customer Reviews:
Broadcasting, Cable, the Internet & Beyond June 22, 2000
2 out of 6 found this review helpful
This book has been used broadly in American Universities from the first Edition. This book provides a lot of infomarion about history, procedure, and broadcating technology itself in the United States. Currently, the area of broadcasting has been broaden into Internet. Web-casting is one of new types of broadcasting internationally. This 4th edition includes this new shapes of broadcasting on the Web. I hope this edition gives more insights of American broadcasting systems.
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